Advice & insights

Practical thinking on fundraising, strategy and turning plans into delivery. Useful starting points for the decisions your charity is making.

Trust fundraising

Before you write a funding application: five questions worth asking

The most useful work often happens before the first sentence of the application. A short, honest readiness check can save your charity a great deal of time.

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Strategy

What makes a fundraising strategy useful?

A strategy earns its place by helping people make decisions. It needs to connect your charity’s ambitions with the capacity, investment and actions required to pursue them.

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Project & service delivery

Plan project management before you submit the funding bid

A funded service needs more than frontline activity. Someone has to coordinate the people, budget, evidence and relationship with the funder, and that work needs realistic capacity.

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